Its no secret that our modern world revolves around the digital realm. A place where information can appear from the shadows, and what seams as moments later, become a national headline. The hunting community is most certainly not immune to this.
In recent days Josh Bowmar of Bowmar Bowhunting has been scrutinized and flat out attacked by the Anti-hunting community for harvesting a black bear legally in Alberta with a spear. The Anti-Hunters composed an online petition that consisted of over 4200 signatures to put pressure on Under Armour to drop Josh’s wife Sarah Bowmar from their roster. Sarah filmed the spear hunt. The 13-minute footage was posted to the couple’s Bowmar Bowhunting Channel in June. It was made official yesterday that Under Armour has indeed dropped Sarah.
Under Armour released this statement..
“The method used to harvest this animal was reckless and we do not condone it. Under Armour is dedicated to the hunting community and supports hunting that is conducted in compliance with applicable federal, state and local laws and hunting practices that ensure a responsible and safe harvest of the animal.”
Once word was out that Under Armour failed to support their sponsored hunter Sarah Bowmar, it was the hunting communities turn to express their feelings of betrayal by the clothing giant. Hunters took to social media to fight for Sarah and Josh and show their support. Many hunters are asking people to boycott UA in light of these recent events. Its no doubt that UA has actively participated in the promotion of hunting over the last several years, but given these circumstances the future of support from hunters could be compromised.
Hunters are now urging UA to reverse their decision of caving to the Anti-hunters and reinstate Sarah back on to their roster.
Will Under Armour heed the words of the hunting community? or will they fail to stand up for the very people that believed in their products and helped establish them in the hunting industry. Only time will tell.